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How can small businesses use QR Codes in Australia

Created on 26 January, 2023 | Use Cases | 210 views | 2 minutes read

A QR code (Quick Response code) is a type of barcode that can be scanned using a smartphone camera. QR codes can store a variety of information, including text, website URLs, and contact information.


For small businesses, QR codes can be a valuable tool for marketing and customer engagement. They can be used to promote special offers, share information about products or services, or direct customers to a business's website or social media pages.


One way small businesses can use QR codes is by placing them on print materials such as brochures, business cards, or signs. Customers can scan the code with their smartphone camera, which will take them to a designated webpage or social media page with more information about the business. This allows small businesses to share more information with customers than would be possible on a small piece of print material alone.


Another way small businesses can use QR codes is by incorporating them into digital marketing campaigns. For example, a small business can use QR codes in email marketing campaigns, social media posts, or online ads to direct customers to a landing page with more information about the business or a special offer.

QR codes can also be used as a contactless payment method in small businesses. Instead of customers having to take out their wallet and pay with cash or card, they can scan a QR code to make a payment. This is especially useful for small businesses that may not have the resources to invest in expensive point-of-sale systems.


Small businesses can also use QR codes to track the success of their marketing campaigns. By using a unique QR code for each campaign, businesses can track how many people scanned the code, which pages they visited, and how long they stayed on the website. This data can help small businesses improve their marketing strategies and target their campaigns more effectively.


It's important to note that for small businesses to effectively use QR codes, they need to ensure that the QR code is easily scannable and that the landing page is mobile-friendly. It's also important to let customers know that they can scan the code and what they will find on the landing page.


In conclusion, QR codes can be a valuable tool for small businesses looking to improve their marketing and customer engagement efforts. They can be used to promote special offers, share information about products or services, and direct customers to a business's website or social media pages. Additionally, small businesses can use QR codes for contactless payments and to track the success of their marketing campaigns.


Check out our free QR Code Generator: https://qrco.au/qr/url


Updated on 26 February, 2024