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Why are QR Codes efficient in Marketing?

Created on 19 January, 2023 | Use Cases | 225 views | 1 minutes read

QR codes are efficient in marketing for several reasons:

  1. Accessibility: QR codes can be scanned quickly and easily using a smartphone or QR code reader. This makes it easy for users to access the information contained in the code, such as a website link or contact information.
  2. Versatility: QR codes can store a variety of different types of information, such as website links, contact information, and even images and videos. This makes them useful for a wide range of marketing campaigns and applications.
  3. Cost-effective: QR codes are relatively inexpensive to create and can be printed and distributed on various mediums such as brochures, posters, business cards, and more.
  4. Trackability: QR codes can be used to track customer interactions and can provide valuable data such as the number of scans, location, time, and more. This can help businesses to understand their customers better and make informed decisions.
  5. Offline to online conversion: QR codes can be used to bridge the gap between offline and online marketing by providing a direct link to the company's website, social media pages, or other online channels.
  6. Direct response: QR codes can be used to drive direct response campaigns, such as offering discounts or special promotions, which can lead to increased sales and customer engagement.
  7. Personalization: QR codes can be personalized for each user, which can increase the chances of the user engaging with the content.


In summary, QR codes are efficient in marketing because they are accessible, versatile, cost-effective, trackable, can convert offline to online, drive direct response, and can be personalized. They can be used in a variety of different ways to achieve different marketing goals, and they provide valuable data that can help businesses to understand their customers better and make informed decisions.


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Updated on 19 January, 2023